Set Up Google Analytics
Intro to this Section: Once you get people to your site, the “trick” is to get them to take the action that want them to take next. That could be to BUY what you have to sell them. It might also be to get people to OPT-IN to your list. Whichever it is you’re trying to do, [...]
Analyze Your Numbers
Great. Now that you’ve put Google Analytics on your site, you’ll have to know what key elements you need to track and why. Here are the four critical things you need to track. First, your number of unique visitors. A unique visitor is someone who goes to your website for the first time. So if you go [...]
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