Set Up Google Analytics

Intro to this Section:

Once you get people to your site, the “trick” is to get them to take the action that want them to take next. That could be to BUY what you have to sell them. It might also be to get people to OPT-IN to your list.

Whichever it is you’re trying to do, the name of this process is called conversion. Converting them from a mere visitor, to someone who takes a particular course of action you want them to take.

This section will cover the key steps in how to improve your conversions. Learn how to do this and you’ll be WAY ahead of the game.

I have a sign up in my garage. I see it every time I go out in my car. The sign says: Measurement Eliminates Argument. Unless you have a way to accurately measure certain important data, you really know NOTHING about your business. It’s all guesswork if that’s the case!

Google has made the process of measuring online VERY easy. And they’ve given you and me the tool for FREE. Why? Because they want you  use it and think,  YEAH, Google is great and gives me cool stuff for free. I should check into other things they have (hint: the other stuff may NOT be FREE).

With limited knowledge of computers and websites you can slap a little piece of computer code on your site (or have someone  do it for you) and VOILA! You will soon have extremely important and reliable data at your fingertips to help you make better business decisions.

So, leave this site right now and go to www.Google.com/analytics. It will show you exactly what you need to do and HOW to do it. Without this, you’ll be completely in the dark as it relates to your online business decisions.