Maintain Regular Contact
The KEY to making money with your info product marketing business is to create and maintain and ongoing relationship with those who buy from you. As time goes by, you’ll develop a list of both buyers and inquirers. This list is your single most valuable asset. Take care of it.
How? By communicating regularly with your group. This means sending them great content messages on a regular basis. I’d suggest a minimum of 3 times a month. Any maximum? None. Provided you’re giving people useful information that they can use right now to help themselves succeed.
Build a relationship with your list by communicating with them regularly and sharing things with them about you and your life. NO, don’t get TOO personal, but people want to know that you’re real. Let them in on things in your life that show you’re human without compromising your privacy.
I’ve got a list of over 175k. I build it slowly. It has taken me over 10 years to do it. Many of the people on my list feel they know me. Good. This is what I want. This is what YOU need to do. People will buy more from people they know and like.
Afraid that something you say will piss people off? Don’t worry, it will! Be true to yourself and don’t be milk toast about things. Stand up for what you believe. Some people may not like you and your opinions, but don’t concentrate on them. Speak directly to those you DO resonate with!