Set Up Google Analytics
Intro to this Section: Once you get people to your site, the “trick” is to get them to take the action that want them to take next. That could be to BUY what you have to sell them. It might also be to get people to OPT-IN to your list. Whichever it is you’re trying to do, [...]
Analyze Your Numbers
Great. Now that you’ve put Google Analytics on your site, you’ll have to know what key elements you need to track and why. Here are the four critical things you need to track. First, your number of unique visitors. A unique visitor is someone who goes to your website for the first time. So if you go [...]
When/What to Tweak
Once you have your site up and running, you’ll need to monitor your numbers. Google anlaytics will help you to make decisions, but there are some things you need to know to decide what to do to your site. Up until a few years ago, the only thing that people would put on their sites [...]
Improving Your Conversion Rates
Once you have a site up and running, you’ll need to start TWEAKING it to see if you an improve your results. If you have Google Analytics and WebMarketingMagic set up, this will be infinitely easier. The two of these will combine to give you numerical data with which to make good decisions. Here are [...]
Share your thoughts..