Analyze Your Numbers

Great. Now that you’ve put Google Analytics on your site, you’ll have to know what key elements you need to track and why. Here are the four critical things you need to track.

First, your number of unique visitors. A unique visitor is someone who goes to your  website for the first time. So if you go to someone’s site today for the very first time you would be a unique visitor. If, you decide to visit the site again tomorrow, you will no longer be a “UNIQUE.”

Second, you’ll need to know how many of those unique visitors actually bought your product. This is known as your CONVERSION rate to sales. It’s a measure of how many people bought compared to how many people simply visited. If this rate is low, you’ll have to make adjustments to your site.

Third, you’ll also want to know how many of your visitors who did NOT buy, still gave you their email address in exchange for something of value. This number is equally crucial. If people don’t buy, you want to get them to opt-in to your list. After they do that you’ll try and convince them that you’re “worthy” by giving them high quality content. If you do that, the chances of them buying something goes way up.

Fourth and LASTLY, you’ll want to know your Average Visitors Value. This is a measure of what each visitor is worth. Here’s an example. Let’s say that you had 100 unique visitors to your site. Out of those 100 visitors you got 5 of them to buy a $100 digital product from you. Your gross revenue would be $500 and you would then divide that number by the number of visitors. $500 divided by 100 equals $5 per visitor.

This number if crucial.

You MUST know how much each visitor you get is worth to be able to figure out how much you’d be willing to pay to get them to your site. That payment may be made in the form a pay-per-click ad you purchase from Google or other efforts (both on and offline) you may use to drive people to your site.